Global Business EnvironmentLaajuus (5 cr)
Course unit code: HBK10510
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
The student acquires an overview of internationalization of firms, globalization, theories of international trade, entry strategies and global marketing programs and their implementation
Content
Globalization and its effect on business, political economy in international trade and regional economic integration. Modes of internationalization and managing marketing programs in the international context.
Qualifications
-
Assessment criteria, satisfactory (1)
Assessment is based on knowledge, skills and competence in accordance with the National and European Qualifications Framework, Level 7. The assessment criteria for individual courses are given in an annex to the implementation plan of the course.