Operating Environment in Daily Consumer Goods BusinessLaajuus (5 cr)
Course unit code: HBY20100
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
The student will be familiar with the issues concerning the retail store market and clients both Kesko Food´s chain business and the role of retailer.
The student will gain an understanding to reflect own interest in food store and entrepreneuship - and decide whether to continue studying retail entrepreneurship studies.
Content
5 themes:
1. Retail store markets
2. Retail store clients
3. Chain business
4. Corporate responsibility
5. Retail store as an employer
Qualifications
Principles of marketing
Assessment criteria, satisfactory (1)
The assessment criteria for individual courses are given in an annex to the implementation plan of the course.