Strategic Music and Media ManagementLaajuus (5 cr)
Course unit code: KDMP0240
General information
- Credits
- 5 cr
- Teaching language
- English
Objective
Strategic Music and Media Management module aims at an integral analysis of media and entertainment multinationals (with emphasis on their music units) in order to determine their near future perspectives. Within the module students will then perform financial, technical, risk and growth analyses. The results are then to be produced as a SWOT-analysis leading to a detailed near-future perspective.
Content
• generals economics
• financial management
• global media perspectives
Qualifications
International Marketing, Introduction to Management Theories
Assessment criteria, satisfactory (1)
o excellent (5) students show an excellent understanding of the key issues and their work is very well-produced
o good (3-4) students understand the main processes and concepts and their work is of a reasonable standard
o satisfactory (1-2) students gain and demonstrate enough knowledge to pass the course