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Customer Service and Personal Sales (4cr)

Course unit code: IIZY7020

General information


Credits
4 cr
Teaching language
Finnish

Objective

The students understand the operating environment of marketing and through it customer service and personal sales work as competitive tools of a company.

Content

The regularities of customer service, elements of the service system, the stages of a customer service incident and personal sales work process, request for quotation and quotation documents

Qualifications

Business Administration 1 and 2

Assessment criteria, satisfactory (1)

Based on written and oral demonstration

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